The phrase “the agreement must be capable of performance” might seem like a no-brainer – after all, why bother entering into an agreement if you can`t actually perform the actions outlined in it? But there`s more to this clause than meets the eye, especially when it comes to SEO.
At its core, the requirement that an agreement be capable of performance means that all parties involved must have the resources and ability to fulfill their end of the deal. This might mean having the necessary skills, equipment, personnel, or finances to carry out the agreed upon tasks. If any of these components are missing, the agreement cannot be considered valid.
So, how does this relate to SEO? Well, for starters, it`s essential that any SEO strategy be realistic and achievable. If you promise to get a client`s website to the top of Google rankings for their chosen keywords, but don`t have the skills or resources to make that happen, you`re not meeting the “capable of performance” standard. Similarly, if a client asks for a certain level of website traffic or leads, but doesn`t have the budget or personnel to support a marketing campaign, the agreement is not capable of performance.
One area where this clause often comes into play in SEO is in the use of keywords. Many clients want to rank for highly competitive and generic keywords, but don`t have the resources or expertise to do so. In these cases, it`s important to set realistic expectations and focus on more targeted, long-tail keywords that are within reach.
Another consideration when it comes to “capable of performance” in SEO is the use of tools and software. While these can be incredibly helpful in analyzing data and streamlining processes, they can also be expensive and require a certain level of technical expertise to use effectively. If a client doesn`t have access to these tools or the ability to use them, any agreement that relies on their use would not be capable of performance.
So, whether you`re a copy editor drafting an agreement or an SEO professional implementing a strategy, keep in mind the importance of “capable of performance”. By ensuring that all parties have the means to fulfill their end of the deal, you`ll be setting the stage for a successful and mutually beneficial partnership.
